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On today’s episode, we welcome Hannah Barnstable, CEO & Co-Founder of Seven Sundays — the certified B Corp breakfast brand on a mission to flip the cereal aisle on its head. What began as a farmer’s market side hustle after Hannah left her investment banking career has grown into one of the largest natural cereal brands in the U.S., now found in Whole Foods, Sprouts, Costco, Target, and more.
Inspired by a honeymoon discovery of real muesli in New Zealand, Hannah set out to prove that breakfast could be made with 100% real ingredients — no refined sugars, artificial flavors, dyes, preservatives, GMOs, or glyphosate. In this conversation, we talk about building a mission-driven CPG brand from scratch, pioneering upcycled ingredients in cereal, scaling sustainably, and redefining what the American morning routine can look like. A thoughtful episode for founders, operators, and anyone passionate about real food, better systems, and building brands with purpose.
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