On today’s episode, Kara welcomes Angie Hicks, Co-Founder of Angi — the groundbreaking brand formerly known as Angie’s List that helped define the home services space for the digital age.
Angie started Angie’s List back in 1995 as a recent college grad, going door-to-door to sign up new members. What began as a small directory in Columbus, Ohio has grown into a trusted national platform that connects homeowners with skilled home service professionals. Over the past 30 years, Angie has helped lead the brand through incredible growth — including an IPO, a major acquisition, a rebrand to Angi, and most recently, a new chapter as a standalone public company.
In this episode, Angie shares what it takes to build a legacy brand and keep it relevant through decades of disruption. We dive into how Angi is using AI and smarter matching tools to modernize the home improvement experience, why she believes the trades are among the most “AI-proof” careers of the future, and the leadership lessons she's learned from listening to millions of customers. From grit and reinvention to empathy and long-term vision, Angie’s story is packed with insights for founders, leaders, and anyone navigating change.